Kia to demonstrate Real-time Emotion Adaptive Driving

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Kia’s new Real-time Emotion Adaptive Driving (READ) technology will be demonstrated at the 2019 Consumer Electronics Show (CES) in Las Vegas.

Co-developed with the Affective Computing Group at the Massachusetts Institute of Technology’s Media Lab, the Real-time Emotion Adaptive Driving system utilises a “world-first emotional AI-based optimized and interactive in-cabin space centred on human senses.”

The READ system monitors the driver’s emotional state in real-time through AI-based bio-signal recognition technology. It uses sensors to examine facial expressions, heart rate and electrodermal activity in order to establish the driver’s mood.

When the system makes an assessment, it tailors the cabin environment to create a “more joyful mobility experience.”

Albert Biermann, President and Head of Research & Development Division of Hyundai Motor Group said, “Kia considers the interactive cabin a focal point for future mobility, and the READ System represents a convergence of cutting-edge vehicle control technology and AI-based emotional intelligence.”

“The system enables continuous communication between driver and vehicle through the unspoken language of ‘feeling’, thereby providing an optimal, human-sense oriented space for the driver in real-time”.



FiveWordsForTheFuture - Aug 20, 2019 | Artificial Intelligence, Automotive, Transportation
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